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Reprogram Your Brain,
One Glance at a Time

Identity-based messages on your lock screen that strengthen your prefrontal cortex and break the cycle of mindless scrolling.

Loved by focused people everywhere
9:41
Thursday, January 16
I am a builder. Builders create; they don't just consume.

Your Phone Has Hijacked Your Brain

Every unlock is a battle between impulse and intention. The algorithms are winning.

96x
Average daily phone checks
4+ hrs
Daily screen time average
2,617
Daily phone touches

Prefrontal Cortex vs. Basal Ganglia

Understanding why willpower alone isn't enough.

PFC Basal Ganglia
Prefrontal Cortex
Basal Ganglia

The Basal Ganglia: Your Autopilot

Deep in your brain, the basal ganglia controls automatic behaviors and habits. It's fast, efficient, and doesn't require conscious thought. When you mindlessly reach for your phone, that's the basal ganglia running a deeply ingrained habit loop: trigger, routine, reward.

The Prefrontal Cortex: Your Executive

Your prefrontal cortex (PFC) handles executive function: planning, decision-making, and impulse control. It's the part of your brain that knows scrolling is a waste of time. But the PFC is slower and requires more energy than the basal ganglia.

The key to breaking phone addiction isn't willpower. It's giving your prefrontal cortex more "reps" to override automatic behaviors until new, healthier patterns become the default.

Why Identity-Based Messages Work

Most behavior change fails because it focuses on outcomes rather than identity. Rewired flips this script.

The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.
James Clear, Atomic Habits

Cognitive Dissonance

When you read "I am a builder" while about to mindlessly scroll, your brain experiences dissonance. Builders create. Are you about to create, or consume? This friction engages your PFC.

Self-Consistency Bias

Humans have a deep need to act consistently with their self-image. By repeatedly seeing identity statements, you create pressure to behave in ways that match who you've declared yourself to be.

Spaced Repetition

Rewired refreshes every 20 minutes, providing consistent reinforcement without becoming "wallpaper" your brain ignores. This prevents habituation while maximizing neural imprinting.

Orienting Response

New content triggers your brain's orienting response, a momentary pause that interrupts automatic behavior. Each widget refresh is a chance for your PFC to intercept the habit loop.

Mental Reps for Your Prefrontal Cortex

Every pause strengthens the neural pathways for self-control.

1

You Reach for Your Phone

The basal ganglia initiates an automatic, habitual behavior

2

You See the Identity Message

"I am a builder. Builders create; they don't just consume."

3

Cognitive Friction Activates

Your prefrontal cortex engages, creating a moment of conscious choice

4

You Make a Conscious Decision

Whether you continue or not, you've strengthened your executive function

The Right Message at the Right Time

Rewired automatically adapts to your daily rhythm.

🏃

The Athlete

6:00 AM - 9:00 AM
"I am an endurance athlete; I don't seek cheap comfort."
🔨

The Builder

9:00 AM - 6:00 PM
"I am the architect of my day, not a victim of an algorithm."
🧠

The Stoic

6:00 PM - 10:00 PM
"I am the master of my focus; I am the captain of my time."
🌙

The Autonomous

10:00 PM - 6:00 AM
"I am comfortable with the silence of a dark screen."

Designed for Behavioral Change

Lock Screen Native

Lives on your lock screen, catching you at the exact moment of decision, before you've even unlocked.

20-Minute Refresh

Rotates prompts frequently enough to trigger the orienting response, preventing banner blindness.

90+ Unique Prompts

Curated identity-based messages that create cognitive dissonance and engage your prefrontal cortex.

Time-Aware Themes

Automatically shifts messaging based on time of day to match your natural rhythms.

Privacy First

No tracking, no data collection, no accounts. Everything stays on your device.

Zero Friction

No app to open, no notifications to dismiss. Just there, integrated into your daily phone use.

"I've tried every screen time app out there. Rewired is different because it doesn't fight you, it changes how you think about picking up your phone in the first place. I went from 5+ hours to under 2 hours daily."

AW
Alex W.
Software Engineer

Start Rewiring Your Brain Today

Every glance at your phone is an opportunity. Make each one count.

Download on the App Store